Search Studio intelligenceData checked 28 August 2026

UK startup and scaleup salary benchmark

What should you pay your next leader?

Directional base salary ranges for five functions from manager to C suite, built from current 2026 salary surveys, placement data and specialist market guides.

How to use this

A starting point for the brief, not a substitute for one.

These are permanent base salary bands, not total compensation. They are London weighted because the strongest current datasets are concentrated there. Regional offers often sit 5 to 15 per cent lower, while international scope, scarce sector knowledge or a demanding transformation remit can move a role higher.

Titles are inconsistent in growing companies. Match the range to the decisions, team, budget and outcomes the person will own.

Base salary in thousands

Choose the function.

Every range is a synthesis of published 2026 market data. Source notes are below.

Function

Sales

Base salary only. Commission and on target earnings can materially increase the total package.

Manager

Sales Manager

First line leadership, coaching and ownership of a defined team target.

£60k to £95kDirectional midpoint £78k
Head

Head of Sales

Building the sales motion, team and forecast around a repeatable route to revenue.

£90k to £170kDirectional midpoint £130k
Director or VP

Sales Director or VP Sales

Company wide revenue leadership with a larger team, more complex motion or international scope.

£120k to £208kDirectional midpoint £164k
C suite

Chief Revenue Officer

Executive ownership of revenue strategy, sales performance and cross functional commercial alignment.

£180k to £260kDirectional midpoint £220k

Take it into the hiring meeting

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Read the range properly

Three things the number cannot tell you on its own.

01

Role scope beats title

A Head of Finance reporting to a CFO is not the same hire as the sole finance leader advising the board.

02

Stage changes the trade

Earlier companies may exchange some base salary for meaningful equity. Later scaleups usually pay more for complexity and proven range.

03

Total reward still matters

Bonus, commission, equity, pension, flexibility and the quality of the mandate all affect whether a credible candidate will move.

Methodology and sources

Real data, with the caveats left in.

We checked these sources on 28 August 2026 and reconciled overlapping roles into practical ranges for UK startups and scaleups. We have not averaged incompatible titles or treated a job board estimate as a precise offer recommendation.

  1. 01
    Robert Walters

    London salary bands for Sales, Finance and People roles at employers with 50 to 250 people.

    UK Salary Survey 2026
  2. 02
    Robert Half

    Role percentiles for Marketing and Operations, supported by placement data and third party vacancy data.

    2026 UK Salary Guide
  3. 03
    Wave Talent

    Early stage technology context, London weighting and regional adjustment guidance.

    UK Permanent Salary Guide 2026
  4. 04
    Live Digital

    National and London base salary and on target earnings ranges for Sales leadership.

    UK SaaS Sales Salaries 2026
  5. 05
    Accountancy Capital

    Role scope and London salary ranges for Heads of Finance in growing businesses.

    Head of Finance Salary Guide 2026
  6. 06
    Morgan McKinley

    Experience based London ranges for Head of Operations and Chief Operating Officer roles.

    London Operations Salary Guide 2026

Salary data dates quickly. We plan to review this benchmark at least quarterly and will update the date whenever the underlying ranges change.

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