Sales Manager
First line leadership, coaching and ownership of a defined team target.
UK startup and scaleup salary benchmark
Directional base salary ranges for five functions from manager to C suite, built from current 2026 salary surveys, placement data and specialist market guides.
These are permanent base salary bands, not total compensation. They are London weighted because the strongest current datasets are concentrated there. Regional offers often sit 5 to 15 per cent lower, while international scope, scarce sector knowledge or a demanding transformation remit can move a role higher.
Titles are inconsistent in growing companies. Match the range to the decisions, team, budget and outcomes the person will own.
Every range is a synthesis of published 2026 market data. Source notes are below.
Base salary only. Commission and on target earnings can materially increase the total package.
First line leadership, coaching and ownership of a defined team target.
Building the sales motion, team and forecast around a repeatable route to revenue.
Company wide revenue leadership with a larger team, more complex motion or international scope.
Executive ownership of revenue strategy, sales performance and cross functional commercial alignment.
Take it into the hiring meeting
Ten concise pages covering every range, the factors that move an offer and the questions that turn a benchmark into a proper brief.
A Head of Finance reporting to a CFO is not the same hire as the sole finance leader advising the board.
Earlier companies may exchange some base salary for meaningful equity. Later scaleups usually pay more for complexity and proven range.
Bonus, commission, equity, pension, flexibility and the quality of the mandate all affect whether a credible candidate will move.
We checked these sources on 28 August 2026 and reconciled overlapping roles into practical ranges for UK startups and scaleups. We have not averaged incompatible titles or treated a job board estimate as a precise offer recommendation.
London salary bands for Sales, Finance and People roles at employers with 50 to 250 people.
Role percentiles for Marketing and Operations, supported by placement data and third party vacancy data.
Early stage technology context, London weighting and regional adjustment guidance.
National and London base salary and on target earnings ranges for Sales leadership.
Role scope and London salary ranges for Heads of Finance in growing businesses.
Experience based London ranges for Head of Operations and Chief Operating Officer roles.
Salary data dates quickly. We plan to review this benchmark at least quarterly and will update the date whenever the underlying ranges change.
Have a role that does not fit neatly into a published band?